Using Strategic Enrollment Management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong

Using Strategic Enrollment Management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong

• Ng, Peggy The Hong Kong Polytechnic University
• Wong, Phoebe The Hong Kong Polytechnic University
• Lo, Man Fung The Hong Kong Polytechnic University
• Lee, Daisy The Hong Kong Polytechnic University

Journal of Economic & Management Perspectives, 12(1), 366-371, 2018

International Economic Society, Ltd.

2018

• Q Philosophy of Education, Educational System & School At Different Levels
  • QJ Educational Institutes, Colleges, Research Institutes, Various Universities
• R Educational Policy & Administration
  • RD Educational Finance & Resource Allocation

Student Satisfaction Self-financing Strategic Enrolment Management Higher Education Hong Kong

• Hong Kong

• 1997.7 onwards

• Post-Secondary Education

To increase the competitive position in the higher education sector, management teams of self-financing institutions have to investigate critical factors influencing satisfaction of students studying at sub-degree and undergraduate degree levels so as to implement appropriate strategies in recruiting students. We adopted a model of Strategic Enrolment Management (SEM) to investigate student satisfaction on tertiary studies. 626 questionnaires were collected to investigate the critical factors affecting student satisfaction in studying self-financed programs. The findings revealed that marketing, admission, academic advising, career services, institutional research and peer influence are the critical factors affecting students' perceived satisfaction. The results provide insightful information and suggestions on how self-financing higher education institutions could improve student satisfaction and further strengthen their institutional strategies and management in increasing the competiveness. Copyright © 2018 International Economic Society.

• English

Journal Articles

• 25235338

https://bibliography.lib.eduhk.hk/en/bibs/5a5e3634

2020-10-14