Purpose The present study adopts the analytical framework of new managerialism (NM) to explore the progress, challenges and outlook of self-financing post-secondary institutions in Hong Kong since 2000. This study also identified issues and related managerial implications for developing this niche form of higher education in Hong Kong. Design/methodology/approach This study conducted a critical review of self-financing post-secondary institutions in Hong Kong, including the sub-degree and degree sectors, via collecting a series of policy documents and archives from the Legislative Council of Hong Kong, the Public Records Office and other government bodies. To supplement the findings, semi-structured in-depth interviews of 18 academic staff of Hong Kong's self-financing post-secondary institutions were carried out. Findings The study shows that self-financing post-secondary institutions not only encounter challenges related to insufficient resources but also face pressure from accreditation requirements of various international organisations. The study also suggests that massification and privatisation of self-financing post-secondary institutions, and embracing a managerial approach for operation and governance will induce a new wave of self-financing post-secondary institutions in the near future. Originality/value This study offers insights for self-financing post-secondary institutions into implementing appropriate strategies to maintain competitiveness and retain talents in the coming years. © 2023 Emerald Publishing Limited.

The academic capitalization in higher education has aroused much public attention with its impact on every aspect of universities. To survive in the market, universities in Hong Kong have been striving to build desirable images among stakeholders in public communication. Drawing upon critical genre theory and the notion of interdiscursivity, this study examines the annual reports of six universities in Hong Kong from academic year 1994/95 to 2015/16. Analysis shows that the genre of university annual reports is a hybridity of management discourse, reporting discourse, and public relation discourse. Such hybridity reflects the multi-facet nature of academic capitalization influenced by corporate values of managerialism, public accountability, promotionalization, and stakeholder orientation. The diachronic analysis indicates an increasing awareness of branding and public relations in university public communication. The study contributes to the previously overlooked research on university public relations communication, as well as to the understanding of academic capitalization and its development in Hong Kong. © 2021 National Institute of Education, Singapore.

There has been a massification of higher education in Hong Kong since the late 1980s. In addition to programmes offered by local higher education institutions, there are plenty of off-shore degree programmes provided by overseas institutions. In the meantime, Hong Kong has been restructured to an international financial centre, and its financial sector has become one of the largest employers. This cross-sectional study based on Hong Kong's 2011 census data examined the economic effects of university education in terms of earnings in the financial sector of Hong Kong. The major findings about the earnings effect in the sector are: firstly, a match between education and occupation does not necessarily bring about an earnings advantage; secondly, it refutes previous studies reporting that women are disadvantaged in terms of pay as compared with men; thirdly, workers holding an off-shore degree suffer an earnings disadvantage compared with those holding a local or overseas degree. The results also revealed that the provision of off-shore degree programmes in Hong Kong might be of concern to the government and community. Copyright ©Springer Netherlands.

To increase the competitive position in the higher education sector, management teams of self-financing institutions have to investigate critical factors influencing satisfaction of students studying at sub-degree and undergraduate degree levels so as to implement appropriate strategies in recruiting students. We adopted a model of Strategic Enrolment Management (SEM) to investigate student satisfaction on tertiary studies. 626 questionnaires were collected to investigate the critical factors affecting student satisfaction in studying self-financed programs. The findings revealed that marketing, admission, academic advising, career services, institutional research and peer influence are the critical factors affecting students' perceived satisfaction. The results provide insightful information and suggestions on how self-financing higher education institutions could improve student satisfaction and further strengthen their institutional strategies and management in increasing the competiveness. Copyright © 2018 International Economic Society.

This article refers to the case of the Direct Subsidy Scheme (DSS) in Hong Kong to engage empirically in a debate over school choice. Based on a survey of 910 parents of primary school-leavers on their considerations in making school choices for their children, our analysis shows that DSS schools as an educational option are essentially exclusive to high-income parents, and that DSS schools are opted for as an alternative for the instrumental reason of having higher chances of getting into university rather than such claimed educational reasons as providing students with innovative design of curricula, pedagogies, and assessments.
[Copyright of Journal of School Choice is the property of Routledge.]