Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China

Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China

Vermillion, SD

University of South Dakota

2003

• P Social Context of Education
  • PB Comparative Education
• Q Philosophy of Education, Educational System & School At Different Levels
  • QE Post-Secondary Education

Education, Higher

• Hong Kong

• 1997.7 onwards

• Post-Secondary Education

The purpose of this study was to determine the nature of marketing experiences that selected transnational university program providers had in Asia during 2002--2003. The study also determined what the selected transnational educational leaders saw as the important aspects of a framework for institutions of higher education to use for market entry into selected Asian countries.

• English

Books

• 9780496615070

https://bibliography.lib.eduhk.hk/en/bibs/cbf8fc42

2017-07-14