書籍
Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China
- Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China
- Vermillion, SD
- University of South Dakota
- 2003
-
- Hong Kong
-
- 1997.7 onwards
-
- 專上教育
- The purpose of this study was to determine the nature of marketing experiences that selected transnational university program providers had in Asia during 2002--2003. The study also determined what the selected transnational educational leaders saw as the important aspects of a framework for institutions of higher education to use for market entry into selected Asian countries.
-
- 英文
- 書籍
-
- 9780496615070
- https://bibliography.lib.eduhk.hk/tc/bibs/cbf8fc42
- 2017-07-14