Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China

Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China

Vermillion, SD

University of South Dakota

2003

• P 香港教育各層面與外地之比較
  • PB 香港教育各層面與外地之比較
• Q 教育體系與各級學校
  • QE 專上教育

Education, Higher

• Hong Kong

• 1997.7 onwards

• 專上教育

The purpose of this study was to determine the nature of marketing experiences that selected transnational university program providers had in Asia during 2002--2003. The study also determined what the selected transnational educational leaders saw as the important aspects of a framework for institutions of higher education to use for market entry into selected Asian countries.

• 英文

書籍

• 9780496615070

https://bibliography.lib.eduhk.hk/tc/bibs/cbf8fc42

2017-07-14