This chapter observes that branding is a stated strategic priority of four out of seven public universities in Hong Kong. However, the branding activities they propose miss the essence—the alignment of their various identities. By adapting the concept of corporate branding to the analysis of their self-representations in four distinctive types of communication materials (strategic plans, vision and mission statements, student recruitment materials, and press releases), we introduce a new approach to university branding study by examining the content alignment in addition to the content itself. Findings show that while all Hong Kong universities have balanced their self-representations between excellence and uniqueness, new technical universities that openly state branding as a priority show more signs of alignment in the communication materials.

Consequences of competition for global university rankings, such as changes in funding modes, have been extensively discussed in the field of higher education. However, few studies have reviewed its implications on knowledge production. This study provides a contextualised method for theorising the implications of this competition on the development of East Asian higher education, specifically teacher education. It identifies the new forms of knowledge being produced in two teacher education institutions in Hong Kong and Macau by reviewing the publications of new recruits in a five-year period. The study considers the following variables: author(s), date and form of publication, abstract, title, keywords, journal name, language, data source, research context and methods. The findings show that the dominant publication trends are towards quantitative research and multiple authors. Psychological research is the most popular area and studies of other long-term issues in teacher education are being marginalised.
[Copyright © 2017 British Association for International and Comparative Education.]

Purpose Political parties in Hong Kong are eager to recruit university students and internship programs are a major recruitment channel for them. However, studies on the influences of political internship programs on university students are few and have mainly been conducted in Western democracies. Therefore, the purpose of this paper is to explore the roles of political party internship programs in encouraging university and community college students to join political parties in Hong Kong, a semi-democratic autonomous region of China. Design/methodology/approach This study is based on the insights gained from semi-structured interviews with a small sample of former party interns. Findings This paper found that party internship programs can play three major roles in encouraging students at higher education institutions to join a political party. They are: exposing students to the recruitment efforts of the party, helping students who have no political aspirations to generate a desire to join, and providing an opportunity for those already considering joining to ascertain if the party is really suitable for them. Originality/value This paper shows that political internships in semi-democratic regimes like Hong Kong can play similar roles as those in Western democracies to stimulate some university students to pursue a career in politics and help those already considering a political career to ascertain their goals. This paper also shows that these stimulating and confirming effects could also apply to the application for party membership.
[© Emerald Publishing Limited 2017]

From the 2012/13 academic year, the undergraduate degree programme in Hong Kong higher education has been transferred from a three-year to a four-year structure, with introduction of a rigorous component of general education in the new four-year curriculum. The present study aims to evaluate the implementation and impact of a new general education program, the "General University Requirements" (GUR), in the new four-year undergraduate curriculum of The Hong Kong Polytechnic University (PolyU) based on the views of teachers. A total of 68 teachers who had taught different GUR subjects in 2013/14 academic year were recruited to fill in an evaluation sheet designed to understand their views towards the GUR subjects. A total of 75 qualitative evaluation sheets were collected. Both close-ended and open-ended questions were used to assess teachers' perceptions. Data analyses indicated that teachers generally had positive evaluation about the GUR. They perceived that the content, teaching methods, and assessment components of GUR subjects successfully engaged students in the learning process and helped students achieve the intended learning outcomes. Teachers also had positive impression and feelings towards the GUR subjects they taught, and perceived the GUR subjects as helpful in broadening students' knowledge, cultivating their characters and important generic competences. Meanwhile, challenges in the implementation process were also noted. Findings from this study indicated the basic effectiveness of the GUR at PolyU based on teachers' views. It also provided indications for further improvements of the GUR and general education programs in Hong Kong higher education.
[Copyright Nova Science Publishers, Inc. 2017]

Drawing on in-depth interview data from 31 mainland Chinese (MLC) students in a Hong Kong university, this article conceptualises MLC and Hong Kong higher education as two dissonant but interrelated subfields of the Chinese higher education field. The article argues that these MLC students' habitus, one that possesses rich economic, social and cultural capital, prompts a strong sense of entitlement to anticipated privileges. However, this sense of entitlement is disrupted by the differential capital valuations across these fields. There is thus notable habitus-field disjuncture, which, exacerbated by the hysteresis effect, gives rise to a sense of disappointment and ambivalence. This article demonstrates how the Hong Kong education credential, which these students initially set out to pursue as a form of capital, can become a disadvantage at multiple levels; the article illustrates that capital valuation and conversion in a transborder context is not a straightforward, but rather a complicated and sometimes contradictory, process.
[© 2016 Informa UK Limited, trading as Taylor & Francis Group]

This study explores the interrelationships between self-concept, motivation and academic and social experience among students from self-financing higher education institutions in Hong Kong. Although prior studies have investigated different aspects of self that drive various types of motivation in students' academic and social experience, most of them are related to publicly funded universities only. This study aims to extend our current understanding to the context of self-financing higher education, which is an alternative to students whose academic results are not good enough to secure tertiary placements at publicly funded universities. Using qualitative approach and the technique of friendship pair, 26 students from 12 self-financing higher education institutions in Hong Kong were recruited for semi-structured interviews. Data analysis revealed that participants constructed two dimensions of the self: the personal (i.e. the actual academic self, the possible academic self, the spiritual self and the extended self) and relational (i.e. the familial self and the social self) dimensions in the light of their university experience. The findings provide a better understanding of the contemporary university experience in relation to self and motivation among students studying at self-financing higher education institutions.
[Asia Pacific Education Review is a copyright of Springer, 2017]

While a class gap remains in obtaining a degree despite an expansion of higher education, a variety of second chances have become available. How class matters in receiving parental assistance for seeking a second chance is of increasing importance to understanding educational inequality in an altered context of higher education, but it is under-researched. This article seeks to fill this gap by referring to a qualitative study of 85 community-college students in Hong Kong for illustration. First interviews with respondents recruited from a community college were conducted between the year 2006 and 2009 where they discussed how they desired a second chance option by studying an associate degree in community college. Encouragement and emotional support to seek this new, costly, and risky second chance was provided by parents of most respondents. And yet, as a deficit approach would have us believe, middle-class respondents received more relevant information and academic advice with financial support from their parents than working-class respondents. In spite of that fact, it seems to remain whether the middle class are indeed better able than the working class to get transferred to university through the transfer of an associate degree in Hong Kong. This illustration suggests that the availability of a second chance does not immediately imply that the middle and the working classes are equally capable of taking advantage of it to rectify their previous educational failure. This article will be concluded by discussing the implications of this study for educational inequality.
[Higher Education is a copyright of Springer, 2017]

Blended learning which combines face-to-face and online experiences of students by integrating technology into the curriculum is increasingly prevalent in university education. In a context of long time arguments on the educational value of using social networking websites on teaching and learning, this study was conducted in two higher education institutes in Hong Kong, seeking to examine the advantages and challenges of using Facebook for sharing students' assignments, and the achievement of the course objectives in two courses. Results revealed that course assessment in Facebook could facilitate student interaction and their knowledge construction. Privacy, however, is found to be an issue that needs to be looked into specifically in order to facilitate a safe and comfortable educational learning experience of students.
[Copyright © 2016 EdUHK APFSLT.]

The rapid development of mobile technologies in recent years has induced more and more students and lecturers to use powerful mobile devices (e.g. smartphones, tablets, laptop computers, etc.) and learning software/apps to assist their learning and teaching, which has greatly enhanced the effectiveness of subject learning in higher education. It is, therefore, very important to investigate how mobile devices and learning software/apps facilitate teaching and subject learning in tertiary institutions, and how mobile learning can be promoted effectively in higher education. In this study, we will analyse and discuss the data collected from two surveys and follow up interviews among lecturersand students in the Education University of Hong Kong (EdUHK) about their current practices regarding the use of mobile technologies in their teaching and subject learning respectively. In the findings, we will identify effective mobile learning resources and good practices of mobile-assisted teaching and subject learning. We will also discuss the establishment of a Mobile Learning Community (MLC) to promote mobile learning and mobile-assisted teaching among students and lecturers in higher education. Some key factors of establishing a successful mobile learning community will be discussed. It is hoped that this study will shed some light on how good practices of mobile learning and mobile assisted teaching can be promoted effectively in tertiary institutions.