Journal Articles
Looking east--looking west: Exploring the views of Hong Kong university students about traditional Chinese cultural values in terms of the delivery of foreign programs
- Looking east--looking west: Exploring the views of Hong Kong university students about traditional Chinese cultural values in terms of the delivery of foreign programs
- Journal of Marketing for Higher Education, 13, 159-177, 2003
- Routledge
- 2003
-
- Hong Kong
-
- 1997.7 onwards
-
- Post-Secondary Education
- This paper explores whether any of the traditional aspects of Chinese culture discussed in the marketing and cross-cultural literature still apply to today's generation of Chinese students in the seemingly westernized location of Hong Kong. It finds that most of the traditional cultural beliefs are still endorsed although Hong Kong students also felt that they were quite independent, individual and creative-within the framework of respecting traditional values. The paper then discusses (on the basis of presenting the same set of students with the findings of this part of the research) how foreign universities might adapt their courses and programs to meet the cultural needs of Hong Kong students. It was found that universities need to adopt a delicate balance between respecting traditional Chinese values and concepts, and encompassing more westernized beliefs and attitudes which enable the students to learn in an environment which enables them to express their creativity and individualism, within a fundamentally quite conservative cultural environment. The value of the research is that it will help foreign universities position their programs and courses for this quite complex and subtle market. [Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1300/J050v13n01_09]
-
- English
- Journal Articles
-
- 08841241
- https://bibliography.lib.eduhk.hk/en/bibs/81594f2b
- 2010-11-28
Recent Journal Articles
Modelling trait and state willingness to communicate in a second language: An experience sampling approachJournal Articles
Teaching national identity in post-handover Hong Kong: Pedagogical discourse and re-contextualization in the curriculumJournal Articles
Paradoxes in intercultural communication, acculturation strategies and adaptation outcomes: International students in Hong KongJournal Articles
The efficacy of the Peace Ambassador Project: Promoting children's emotional intelligence to address aggression in the early childhood classroomJournal Articles
Brokering school improvement through a school–university partnership: A longitudinal social network analysis of middle leadership developmentJournal Articles
L2 English listeners’ perceived comprehensibility and attitudes towards speech produced by L3 English learners from ChinaJournal Articles
School students’ aspirations for STEM careers: The influence of self-concept, parental expectations, career outcome expectations, and perceptions of STEM professionalsJournal Articles
Fundamental movement skills in Hong Kong kindergartens: A grade-level analysisJournal Articles