Exporting Hong Kong's higher education to emerging Asian markets: Marketing strategies and government policies

Exporting Hong Kong's higher education to emerging Asian markets: Marketing strategies and government policies

Cases on innovations in educational marketing: Transnational and technological strategies

• Cheung, C. K. Alan
• Cheng, Yin Cheong
• Yuen, Wai Wa Timothy The Hong Kong Institue of Education
• Yuen, Yuet Mui Celeste

• Tripathi, P.
• Mukerji, S.

Hershey, Pa.

Business Science Reference

2011

• Q Philosophy of Education, Educational System & School At Different Levels
  • QE Post-Secondary Education
• P Social Context of Education
  • PB Comparative Education

• Hong Kong

• 1997.7 onwards

• Unknown or Unspecified

The purpose of this study is to examine the current conditions of higher education services in three Asian markets and to explore effective market strategies and supportive government policies to further promote Hong Kong’s higher education in the region. It is evident from the findings that the visibility of Hong Kong’s higher education in these Asian markets was extremely low. The low visibility of Hong Kong’s higher education in the Asian region was due to a lack of concerted and coordinated effort between the Hong Kong government and higher education institutions in promoting their higher education. The study points to the need for more wide-ranging and coherent marketing strategies and government policies in order to attract the growing number of international students.
[Copyright © 2011, IGI Global.]

• English

Book Chapters

• 9781609605995

https://bibliography.lib.eduhk.hk/en/bibs/26c9046e

2015-12-08