Journal Articles
Using Strategic Enrollment Management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong
- Using Strategic Enrollment Management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong
- Journal of Economic & Management Perspectives, 12(1), 366-371, 2018
- International Economic Society, Ltd.
- 2018
-
- Hong Kong
-
- 1997.7 onwards
-
- Post-Secondary Education
- To increase the competitive position in the higher education sector, management teams of self-financing institutions have to investigate critical factors influencing satisfaction of students studying at sub-degree and undergraduate degree levels so as to implement appropriate strategies in recruiting students. We adopted a model of Strategic Enrolment Management (SEM) to investigate student satisfaction on tertiary studies. 626 questionnaires were collected to investigate the critical factors affecting student satisfaction in studying self-financed programs. The findings revealed that marketing, admission, academic advising, career services, institutional research and peer influence are the critical factors affecting students' perceived satisfaction. The results provide insightful information and suggestions on how self-financing higher education institutions could improve student satisfaction and further strengthen their institutional strategies and management in increasing the competiveness. Copyright © 2018 International Economic Society.
-
- English
- Journal Articles
-
- 25235338
- https://bibliography.lib.eduhk.hk/bibs/5a5e3634
- 2020-10-14
Recent Journal Articles
Mathematical ability at a very young age: The contributions of relationship quality with parents and teachers via children's language and literacy abilitiesJournal Articles
Making sense of interdisciplinary general education curriculum design: Case study of common core curriculum at the University of Hong KongJournal Articles
Making the importance of libraries and librarians visible: An international online library skills initiative in response to COVIDJournal Articles
International perspectives on teacher induction: A systematic reviewJournal Articles
Investigating career-related teacher support for Chinese secondary school students in Hong KongJournal Articles
International education 'here' and 'there': Geographies, materialities and differentiated mobilities within UK degreesJournal Articles
Instructional practices and students' reading performance: A comparative study of 10 top performing regions in PISA 2018Journal Articles
Intercultural education and sports: Teaching kabaddi in a multicultural setting in Hong KongJournal Articles