A scale for measuring student perceptions of quality: An Australian Asian perspective

A scale for measuring student perceptions of quality: An Australian Asian perspective

• Gatfield, Terry School of Marketing, Griffith University

Journal of Marketing for Higher Education, 10(1), 27-41, 2000

Routledge

2000

• N Students & Student Services
  • NC Charactieristics & Conditions of Students; Opinion & Attitudes of Students, Problems of Adjustment
• P Social Context of Education
  • PB Comparative Education
• L Educational Measurement & Evaluation

College Students Educational Experience Educational Quality Foreign Students Higher Education Marketing Questionnaires Student Attitudes Australia Hong Kong Singapore

• Australia
• Hong Kong
• Singapore

• 1997.7 onwards

• Post-Secondary Education

Australia is rapidly moving into the globally competitive higher education market. As a consequence the issue of consumer satisfaction and quality is emerging as an area of interest. This paper focuses on the issue of student understandings of quality by developing a consumer derived scale which identifies the quality variables related to student perceptions with the university experience. The scale was derived from focus groups, in-depth interviews and through an examination of the literature. The scale was tested and refined on a cohort of 351 Australian and Singaporean/Hong Kong students studying business subjects at an Australian University. The refined scale comprised 25 quality variables which factored into four orthogonal components. The mean values of the variables and factors were examined to make inferences about how educational marketing practitioners can be assisted.
[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1300/J050v10n01_03 ]

• English

Journal Articles

• 08841241

• 10.1300/J050v10n01_03

https://bibliography.lib.eduhk.hk/bibs/04bde859

2010-09-06