Journal Articles
A scale for measuring student perceptions of quality: An Australian Asian perspective
- A scale for measuring student perceptions of quality: An Australian Asian perspective
- Journal of Marketing for Higher Education, 10(1), 27-41, 2000
- Routledge
- 2000
-
- Australia
- Hong Kong
- Singapore
-
- 1997.7 onwards
-
- Post-Secondary Education
- Australia is rapidly moving into the globally competitive higher education market. As a consequence the issue of consumer satisfaction and quality is emerging as an area of interest. This paper focuses on the issue of student understandings of quality by developing a consumer derived scale which identifies the quality variables related to student perceptions with the university experience. The scale was derived from focus groups, in-depth interviews and through an examination of the literature. The scale was tested and refined on a cohort of 351 Australian and Singaporean/Hong Kong students studying business subjects at an Australian University. The refined scale comprised 25 quality variables which factored into four orthogonal components. The mean values of the variables and factors were examined to make inferences about how educational marketing practitioners can be assisted. [Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1300/J050v10n01_03 ]
-
- English
- Journal Articles
-
- 08841241
- https://bibliography.lib.eduhk.hk/bibs/04bde859
- 2010-09-06
Recent Journal Articles
Mathematical ability at a very young age: The contributions of relationship quality with parents and teachers via children's language and literacy abilitiesJournal Articles
Making sense of interdisciplinary general education curriculum design: Case study of common core curriculum at the University of Hong KongJournal Articles
Making the importance of libraries and librarians visible: An international online library skills initiative in response to COVIDJournal Articles
International perspectives on teacher induction: A systematic reviewJournal Articles
Investigating career-related teacher support for Chinese secondary school students in Hong KongJournal Articles
International education 'here' and 'there': Geographies, materialities and differentiated mobilities within UK degreesJournal Articles
Instructional practices and students' reading performance: A comparative study of 10 top performing regions in PISA 2018Journal Articles
Intercultural education and sports: Teaching kabaddi in a multicultural setting in Hong KongJournal Articles