A scale for measuring student perceptions of quality: An Australian Asian perspective

A scale for measuring student perceptions of quality: An Australian Asian perspective

• Gatfield, Terry School of Marketing, Griffith University

Journal of Marketing for Higher Education, 10(1), 27-41, 2000

Routledge

2000

• N 學生與學生服務
  • NC 學生特徵和境況；學生意見與態度、學生適應問題
• P 香港教育各層面與外地之比較
  • PB 香港教育各層面與外地之比較
• L 教育測量及評鑑

College Students Educational Experience Educational Quality Foreign Students Higher Education Marketing Questionnaires Student Attitudes Australia Hong Kong Singapore

• Australia
• Hong Kong
• Singapore

• 1997.7 onwards

• 專上教育

Australia is rapidly moving into the globally competitive higher education market. As a consequence the issue of consumer satisfaction and quality is emerging as an area of interest. This paper focuses on the issue of student understandings of quality by developing a consumer derived scale which identifies the quality variables related to student perceptions with the university experience. The scale was derived from focus groups, in-depth interviews and through an examination of the literature. The scale was tested and refined on a cohort of 351 Australian and Singaporean/Hong Kong students studying business subjects at an Australian University. The refined scale comprised 25 quality variables which factored into four orthogonal components. The mean values of the variables and factors were examined to make inferences about how educational marketing practitioners can be assisted.
[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1300/J050v10n01_03 ]

• 英文

期刊論文

• 08841241

• 10.1300/J050v10n01_03

https://bibliography.lib.eduhk.hk/tc/bibs/04bde859

2010-09-06