There is a long history of higher education in Hong Kong with the founding of its first university, The University of Hong Kong (HKU), in 1911. Students enrolling in higher education courses in Hong Kong post Second World War were considered elite-type. Since the early 1990s, the age participation rate has increased to 18% for first degree courses, equalling to the expansion of approximately 50% in undergraduates. Changes have been apparent from elitist higher education to mass-type higher education. Another essential development in Hong Kong's higher education sector was the Chief Executive announcing in 2000 that age participation would be doubled to 60% within ten years. This paper aims to historically review the development of the higher education sector in Hong Kong. The problems associated with the processes involved and discussion related to the future development of this sector during this century will also be analysed.

The purposes of this study were to find out the differences in academic efficacy, academic adaptation and psychological adaptation between local, Mainland and international students in Hong Kong Universities and major predictors of the psychological and academic adaptation. In addition it explored the level and effect of contact between non-local students and local students. Questionnaires were used to collect data among six UGC-funded local universities in Hong Kong through SurveyMonkey. Findings revealed that Mainland students reported highest level of academic efficacy, academic adaptation and psychological adaptation, followed by international students and local students. In addition, students tended to interact most with those who were from the same cultural backgrounds. Implications for how university policy can better support their students are discussed.

Professional training and development is a major component of updating teachers' pedagogical knowledge and skills. However, transferring such knowledge and skill may not always be successful. Based on the theory of planned behaviour (TPB), the present study has developed a model specifying the factors affecting transfer maintenance intention and behaviour. This model was tested with the partial least square approach to structural equation modelling. The results indicate that the TPB-oriented model is able to explain in-service teachers' intention to maintain what they have learned from training in their jobs and their subsequent transfer maintenance behaviour. Moreover, the β coefficients indicate that attitude towards the behaviour was the major predictor of transfer maintenance intention, which was in turn the major predictor of transfer maintenance behaviour. Finally, research implications and practical implications have been provided in this study.
[Copyright of Educational Psychology is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/01443410.2015.1011608]

This paper explores role of core values in the brand building processes of higher education institutions (HEIs). The research findings from looking at two universities in Hong Kong show that there are few, if at all, common core value across universities both hierarchically (organizationally and departmentally) and functionally (student offices and academic departments). Interestingly, however, all of the units in the study have their own set of core values directing their branding strategies. These core value-directed branding strategies are linked to the university missions. Consequently, it is possible to suggest a university mission-oriented brand building processes with core value-directed branding strategies. It is argued that universities who hope to balance public good as an educational institute and pragmatic aspect, i.e. competing for funding may get some hints from the results of this study by applying some values or core values in the pragmatic university missions and visions.
[Copyright © 1989-2015 by the CESHK.]

With the rapid economic growth and development of the Asian economies in recent decades, there has been a continued rise of students in Asian countries studying outside their home country. The importance of the Asian market has been acknowledged by countries keen on exporting educational services. Hong Kong is aspiring to be an education hub. If this is to be achieved, strategic analysis in relation to how the territory can export its education service to the Asian region is much needed. This study attempts to highlight the major strengths, weaknesses, opportunities, and threats of Hong Kong’s higher education in relation to its potential of being a regional education hub in Asia. It follows the study visits which the researchers conducted in such Asian countries as India, Malaysia, and Indonesia, which are important sources of international students in the region. To ensure that the latest trend of development can be accurately reflected, further literature review and documentary studies subsequent to the visits were conducted. The paper concludes by examining the implications for the Hong Kong government and the higher education sector when they seek to capture these increasingly growing Asian markets.
[Copyright © 2016 Springer Science+Business Media Singapore.]

This chapter aims to review and analyze the functions, modes, requirements, and related issues of developing a regional education hub in the Asia-Pacific region. Taking Hong Kong as an emerging case, it examines the relationship between education hub development and higher education development as well as the strategic functions of an education hub to the future development of Hong Kong. The development of an education hub was found closely linked to the demands for higher education in the Asia-Pacific region as well as the internal dynamic of higher education and societal developments in Hong Kong. The mode of education hub development in Hong Kong should put more emphasis on world-class soft power building instead of marketization for generating financial incomes. The requirements for successful education hub development include the huge demands for provision and internationalization of higher education in the region, the strengths of the higher education sector, the policies and measures for attracting and supporting international students and education service providers, and the leadership and support of key government bureaus or central agencies. The discussion and analysis in this chapter will contribute to the related literature, policy development, and initiative implementation in areas of education hub and higher education internationalization not only in Hong Kong but also in other parts of the world.
[Copyright © 2016 Springer Science+Business Media Singapore.]

The main purpose of the present study was to explore effective strategies and policies for exporting Hong Kong’s higher education to Asian markets. It examined and compared the current strategies and policies that are currently employed by Australia, the United Kingdom, and Singapore. The data for this project was obtained primarily from documents and in-depth interviews. Documents included the latest government reports, policy addresses, and official statistics. The in-depth interviews were conducted in Hong Kong as well as in the four studied cities—Mumbai, New Delhi, Jakarta, and Kuala Lumpur. Interviewees included government officials, academics, higher education institutions’ representatives, consulate generals, and officials from policy bodies. It is clear from the findings of this present study that a set of favorable policies and strategies at the national level was behind the success of these competitors. Such policies are not confined to educational policies but extend to population and employment policies.
[Copyright © 2016 Springer Science+Business Media Singapore.]