With the introduction of the new senior secondary academic structure in Hong Kong, in which Tourism and Hospitality Studies (THS) has been included in the elective curricula, understanding the effectiveness of the curriculum and its influence on the interests of students in further studies and in working in the tourism and hospitality industry is of great importance. This study collected data from 567 secondary school students taking THS and identified their study motivations, expectations, perceptions, and preferences with respect to the curriculum, as well as their preferences with regard to further studies and their future career. Results indicate that students chose THS because of their interest in the field of tourism and hospitality and in pursuing a career in the industry. Students preferred hotel management as the learning area both in THS and in further studies. Students also indicated their strong interest in pursuing a career in aviation and theme park management. [Copyright of Journal of Teaching in Travel & Tourism is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1515/iral-2014-0008]