Understanding cross-cultural meaning through visual media

Understanding cross-cultural meaning through visual media

• Hedberg, John G. Faculty of Education, University of Wollongong, Australia
• Brown, Ian Faculty of Education, University of Wollongong, Australia

Educational Media International, 39(1), 23-30, 2002

Routledge

2002

• F Learning & Teaching
  • FA General Teaching Strategies, Different Instructional Methods
• A Human Growth & Development
  • AE Socioeconomic & Cultural Differences, Class & Family Background

Computer Interfaces Cultural Awareness Cultural Differences Foreign Countries Intercultural Communication Masters Programs Student Attitudes Visual Aids Web Based Instruction Australia China Design Research Hong Kong Web Site Design

• Hong Kong

• 1997.7 onwards

• Post-Secondary Education

Lack of shared meaning can make communication difficult for people of different cultures. Perceptions and practical experience are important influences when devising and developing online learning experiences in cross-cultural contexts. In this study, 15 educational designers studying for their Masters Degree were asked to contribute their interpretations to an ongoing study of what meaning and interpretations were generated from a series of different learning environments offered via the Web. Course materials were designed in Australia and delivered into Hong Kong, SAR, and China. Students did not always interpret the visual information in the manner expected by the original designers. This paper discusses the outcomes of the investigation relating students' perceptions of the appropriateness of the western interface design guidelines as they applied them to a number of exemplary Chinese WWW sites, highlighting the cultural differences in meaning and representation.
[Copyright of Educational Media International is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/09523980210131123]

Special issue: ICEM-CIME Conference Taipei.

• English

Journal Articles

• 09523987

• 10.1080/09523980210131123

https://bibliography.lib.eduhk.hk/bibs/95badc13

2010-09-27