Journal Articles
An evaluation of how student expectations are formed in a higher education context: the case of Hong Kong
- An evaluation of how student expectations are formed in a higher education context: the case of Hong Kong
- Journal of Marketing for Higher Education, 14(1), 1-21, 2004
- Routledge
- 2004
-
- Hong Kong
-
- 1997.7 onwards
-
- Post-Secondary Education
- This research identifies a range of issues and factors which impact on the formation of initial expectations developed by local university students wishing to study for a foreign degree program in Hong Kong. Key factors were foreign university Internet sites, exhibitions, agents and associations, brochures and friends. This is one of the first times this kind of research has been undertaken relating to the delivery of foreign programs within the home country, as previous research has tended to focus on study abroad, where the student travels to the foreign country to undertake a degree program. The research also considers how expectations change over time, as students undertake their study for a foreign degree program in Hong Kong, and develops the concept of continuous formation of expectations whereby students mould change, rebuild and continually revisit their expectations of the university program as they undertake a wide range of subjects. This part of the research is quite new and indicates the volatile and changeable nature of the educational service encounter. Both parts of the research are of value not just in regard to the location of the data collection but potentially further afield as an indicator of formative factors regarding expectations and in regard to the concept of continuous formation of expectations.[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1300/J050v14n01_01]
-
- English
- Journal Articles
-
- 08841241
- https://bibliography.lib.eduhk.hk/bibs/83958dfa
- 2010-09-06
Recent Journal Articles
Use of digital tools by English language schoolteachersJournal Articles
Understanding and planning for informal learning space development: A case study in Hong KongJournal Articles
Tian Shi (Timing) Di Li (Context) Ren He (Human capital): A new theoretical framework for analyzing the implementability of imported early childhood practices and making a case for a hybrid modelJournal Articles
The structure of interpersonal teacher behaviour in Hong Kong secondary schoolsJournal Articles
The perspective of new managerialism on changes in Hong Kong's self-financing post-secondary education institutions: Progress, challenges and outlookJournal Articles
The impact of e-learning technologies on entrepreneurial and sustainability performanceJournal Articles
The effect of conceptions of learning and prior online course experiences on students’ choice of learning spaces for synchronous online learning during COVID-19Journal Articles
The complexities of mathematical knowledge and beliefs within initial teacher education: An analysis of three casesJournal Articles