An evaluation of how student expectations are formed in a higher education context: the case of Hong Kong

An evaluation of how student expectations are formed in a higher education context: the case of Hong Kong

• Willis, Mike Monash University
• Kennedy, Rowan Monash University

Journal of Marketing for Higher Education, 14(1), 1-21, 2004

Routledge

2004

• N Students & Student Services
  • NC Charactieristics & Conditions of Students; Opinion & Attitudes of Students, Problems of Adjustment
• Q Philosophy of Education, Educational System & School At Different Levels
  • QE Post-Secondary Education

Attitude Change Decision Making Educational Marketing Enrolment Influences Expectation Influences Information Sources International Students Offshore Programs Student Attitudes Student University Relationship Study Abroad University Choice Higher Education Hong Kong

• Hong Kong

• 1997.7 onwards

• Post-Secondary Education

This research identifies a range of issues and factors which impact on the formation of initial expectations developed by local university students wishing to study for a foreign degree program in Hong Kong. Key factors were foreign university Internet sites, exhibitions, agents and associations, brochures and friends. This is one of the first times this kind of research has been undertaken relating to the delivery of foreign programs within the home country, as previous research has tended to focus on study abroad, where the student travels to the foreign country to undertake a degree program. The research also considers how expectations change over time, as students undertake their study for a foreign degree program in Hong Kong, and develops the concept of continuous formation of expectations whereby students mould change, rebuild and continually revisit their expectations of the university program as they undertake a wide range of subjects. This part of the research is quite new and indicates the volatile and changeable nature of the educational service encounter. Both parts of the research are of value not just in regard to the location of the data collection but potentially further afield as an indicator of formative factors regarding expectations and in regard to the concept of continuous formation of expectations.
[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1300/J050v14n01_01]

• English

Journal Articles

• 08841241

• 10.1300/J050v14n01_01

https://bibliography.lib.eduhk.hk/bibs/83958dfa

2010-09-06