In response to the challenges from globalization, international competition, technological advance, and transformation towards knowledge economy, there have been numerous higher education reforms in the past two decades particularly in the Asia-Pacific Region. The role of higher education in creation and transfer of new knowledge as well as development of high-quality human resources has become much more crucial than ever to building up human capital for the future of the society and individuals in such competitive regional and global contexts. As appearing to be part of globalization and international trends, paradigm shift is evident and needed in higher education reform and human capital management in the Region. This presentation aims to 1. illustrate the trend of fast growing higher education in the Region and highlight the related challenges to human capital management in the Region in general and Hong Kong in particular; 2. present a typology (with four scenarios) of higher education development to demonstrate the key directions and features in pursuit of paradigm shift in reform, world class education and education hub in the Region; and finally 3. discuss the rationales, functions and dynamics of developing education hub as an important system to groom and manage high value-added human capital in the Region and particularly in Hong Kong as a world city.

This paper explores role of core values in the brand building processes of higher education institutions (HEIs). The research findings from looking at two universities in Hong Kong show that there are few, if at all, common core value across universities both hierarchically (organizationally and departmentally) and functionally (student offices and academic departments). Interestingly, however, all of the units in the study have their own set of core values directing their branding strategies. These core value-directed branding strategies are linked to the university missions. Consequently, it is possible to suggest a university mission-oriented brand building processes with core value-directed branding strategies. It is argued that universities who hope to balance public good as an educational institute and pragmatic aspect, i.e. competing for funding may get some hints from the results of this study by applying some values or core values in the pragmatic university missions and visions.
[Copyright © 1989-2015 by the CESHK.]

With the processes of inter- and intranationalization, higher education in Hong Kong has been rapidly expanding in an effort to develop the city into a regional education hub. This article explores the trends and developments of higher education research (HER) in Hong Kong in the context of inter- and intranationalization. By drawing on the data from the Scopus database, this article analyzes a selection of journal articles on higher education published in Hong Kong over the past three decades. Findings show that significant growth and some new outputs have been seen in the field during the study period. In addition, local researchers have complied with the rule by forming more transnational and intranational research teams and by conducting more non-local studies. Interestingly, many of them have not abandoned local collaboration and studies, but they further developed their roots. These findings reveal that some internal signs of cosmopolitanization have been recorded in the field.
[Copyright © 2015 International Association of Universities.]

With the rapid economic growth and development of the Asian economies in recent decades, there has been a continued rise of students in Asian countries studying outside their home country. The importance of the Asian market has been acknowledged by countries keen on exporting educational services. Hong Kong is aspiring to be an education hub. If this is to be achieved, strategic analysis in relation to how the territory can export its education service to the Asian region is much needed. This study attempts to highlight the major strengths, weaknesses, opportunities, and threats of Hong Kong’s higher education in relation to its potential of being a regional education hub in Asia. It follows the study visits which the researchers conducted in such Asian countries as India, Malaysia, and Indonesia, which are important sources of international students in the region. To ensure that the latest trend of development can be accurately reflected, further literature review and documentary studies subsequent to the visits were conducted. The paper concludes by examining the implications for the Hong Kong government and the higher education sector when they seek to capture these increasingly growing Asian markets.
[Copyright © 2016 Springer Science+Business Media Singapore.]

The main purpose of the present study was to explore effective strategies and policies for exporting Hong Kong’s higher education to Asian markets. It examined and compared the current strategies and policies that are currently employed by Australia, the United Kingdom, and Singapore. The data for this project was obtained primarily from documents and in-depth interviews. Documents included the latest government reports, policy addresses, and official statistics. The in-depth interviews were conducted in Hong Kong as well as in the four studied cities—Mumbai, New Delhi, Jakarta, and Kuala Lumpur. Interviewees included government officials, academics, higher education institutions’ representatives, consulate generals, and officials from policy bodies. It is clear from the findings of this present study that a set of favorable policies and strategies at the national level was behind the success of these competitors. Such policies are not confined to educational policies but extend to population and employment policies.
[Copyright © 2016 Springer Science+Business Media Singapore.]

Given the strong worldwide trend of internationalisation of higher education, what implications can be drawn from the ongoing progress for research development, policy improvement and practical innovation in higher education? Based on international literature, this chapter will review and discuss the complicated nature of higher education internationalisation and propose a conceptualization matrix to capture its major characteristics. A typology of higher education development will also be proposed to illustrate how internationalisation is related to the future directions and scenarios of higher education development in Hong Kong and beyond. It is hoped that both the development typology and conceptualization matrix can help policy makers, educators, researchers, social leaders and change agents to understand the related issues of internationalisation of higher education in a wider context. Taking Hong Kong as a case in the fast-developing Asia-Pacific region, this chapter will also introduce the key features of the book composed of three parts with ten chapters which provide comprehensive studies with quantitative and qualitative empirical evidence and diverse perspectives to analyse and review the key issues and challenges in different aspects of the internationalisation of higher education. It aims to draw implications and recommendations for future developments in both Hong Kong and international communities.
[Copyright © 2016 Springer Science+Business Media Singapore.]

In a highly interdependent globalize world, internationalization of higher education becomes increasingly important in preparing future leaders and citizens to address global issues and challenges like shaping sustainable development, international solidarity and global peace. In recent times, commercial and financial interests have become the over-riding concern in the internationalization process in universities in different parts of the world (Knight, 2006) and the commitment to the development of human flourishing in terms of just and caring societies have gradually been displaced. This paper presents a study of internationalization strategies in higher education institutions in Hong Kong’s aspiring development into a regional education hub. The study examines how to attract students from three overseas markets, namely India, Indonesia and Malaysia, to pursue higher education in Hong Kong. The study found that the strategies of internationalization at both system and institutional levels attempted to address problems generated from the barriers of exporting higher education and build on the attractions of studying in Hong Kong’s higher education. While these strategies helps serve the end of attracting overseas students, the authors caution the importance of going beyond recruiting overseas students and put forward a more “humanized” way of looking at internationalization to counteract the overriding economic-driven globalization.