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  • 1. Institutional brand construct and university sustainability
    Document Type: Book Chapters
    Pages: 163-175
    Year published: 2022
    City published: Singapore
    Publisher: Springer
  • 2. Branding of higher education institutions in Hong Kong: The role of core values
    Document Type: Journal Articles
    Year published: 2015
    Publisher: Comparative Education Society of Hong Kong

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