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Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China

  • Transnational education marketing strategies for postsecondary program success in Asia: Experiences in Singapore, Hong Kong, and mainland China
  • Vermillion, SD
  • University of South Dakota
  • 2003
    • Hong Kong
    • 1997.7 onwards
    • Post-Secondary Education
  • The purpose of this study was to determine the nature of marketing experiences that selected transnational university program providers had in Asia during 2002--2003. The study also determined what the selected transnational educational leaders saw as the important aspects of a framework for institutions of higher education to use for market entry into selected Asian countries.
    • English
  • Books
    • 9780496615070
  • https://bibliography.lib.eduhk.hk/bibs/cbf8fc42
  • 2017-07-14

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