Critical (multimodal) discourse studies of marketing or corporate documents of universities have shown the rapid neoliberalization of higher education and academia around the world. However, little attention has been paid to promotional materials for academic events. This chapter examines posters advertising invited lectures, colloquiums and conferences displayed on the campus of a “top” university in Hong Kong, the University of Hong Kong (HKU). The study draws on multimodal discourse studies and social theories of branding to analyze how different discursive components and semiotic placements of the posters create particular social meanings and values for the academic events and/or institutions. It identifies several dominant “tropes of branding” emerging from the displayed posters such as global connection and leadership, hierarchical internationalization with local advantage and interdisciplinarity. It shows how these tropes manifest or resonate with HKU’s more general self-branding enterprise of building itself into “Asia’s Global University”. The chapter concludes by discussing how its findings can deepen our understanding of institutionality in the areas of higher education and academia under the conditions of neoliberalism and globalization. Copyright © 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG.

Operating as a hegemonic, market-driven governmentality, neoliberalism has been colonizing academic institutions and academic professionals’ everyday lives globally. This article demonstrates how several sets of academic event posters displayed at a public Hong Kong university work as spatialized multimodal branding devices that discursively entangle certain types of individuals, activities, institutions, and political economy under a specific mode of neoliberal governmentality. It shows that the posters position the university and its academic units as internationally competitive, Global-North-oriented knowledge enterprises in a mutually shaping relationship with a globalized neoliberal political economy par excellence in Asia. The study signals the need for research on neoliberal academic discourses to pay closer attention to the spatialized, multi-semiotic nature of discursive practices and the multi-layered institutional, politico-economic and cultural contexts in which the neoliberal discourses are situated. Copyright © 2022 The Author(s).

One way that universities assess teaching effectiveness is by eliciting student feedback. However, what standards do students themselves use to judge whether a lecturer is a 'good' teacher? As part of a study carried out at a Hong Kong university, students were interviewed about their first-year learning experience and asked what they felt constituted 'good' and 'bad' teaching. Unlike when asked to complete teacher effectiveness surveys, no criteria or characteristics were given. Responses focused primarily on teaching skills that supported student learning and encouraged critical thinking, particularly the teacher's ability to give clear explanations supported by relevant, practical examples.
[Copyright of Journal of Further & Higher Education is the property of Routledge.]

The evidence suggests that emotional intelligence and personality traits are important qualities that workers need in order to successfully exercise a profession. This article assumes that the main purpose of universities is to promote employment by providing an education that facilitates the acquisition of abilities, skills, competencies and values. In this study, the emotional intelligence and personality profiles of two groups of Spanish students studying degrees in two different academic disciplines - computer engineering and teacher training were analysed and compared. In addition, the skills forming part of the emotional intelligence and personality traits required by professionals (computer engineers and teachers) in their work were studied, and the profiles obtained for the students were compared with those identified by the professionals in each field. Results revealed significant differences between the profiles of the two groups of students, with the teacher training students scoring higher on interpersonal skills; differences were also found between professionals and students for most competencies, with professionals in both fields demanding more competencies that those evidenced by graduates. The implications of these results for the incorporation of generic social, emotional and personal competencies into the university curriculum are discussed.
[Copyright of Studies in Higher Education is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/03075079.2013.777410]

Since 2004, the Hong Kong government has sought to build a regional education hub and develop an education industry. However, the rationales and intentions behind this move and the implications these have for the nurturing of local human capital and economic capacity are not always clear. This article seeks to contextualize Hong Kong's economic development within the global economy. Various related official policy documents are examined to decipher the role of the Hong Kong government and to ascertain how the development of a regional education hub and an education industry features in its plans. It is analysed that up till 2009, the goal of attracting foreign and Mainland human resources and talent, as a way to facilitate the inflow of human capital into Hong Kong, has overridden the goal of a viable and self-sustaining education industry. The article questions whether such a policy orientation is in the best interests of Hong Kong and whether developing Hong Kong into an education hub should be mainly seen as being a way of upgrading and revitalizing local higher education in order to better serve the local economy, which is under pressure to transform into a knowledge-based economy and to develop new growth poles.
[Copyright of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/02188791.2011.594418]

There is a clear need for new research into the work and life outcomes for graduates of Australian international education. Drawing upon divergent post-study transitions, this article aims to present a multi-faceted, qualitative foundation for the consideration of both positional and transformative impacts of international education on graduates' post study lives and careers. We compare three divergent study and life pathways for international students via three case studies of different models of Australian international and transnational education provision. The findings show that positional and transformative outcomes were often intertwined in surprising ways in participants' stories. The pathways that they followed after graduation were strongly influenced by their engagement with international education as a life as well as a learning experience. All three case studies also suggest that concepts of the prestige of the Western degree need further consideration.
[Copyright of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/03057925.2011.562369]