Service users' and carers' involvement in health and social care education has become a mainstream activity in Britain. However, members from black and minority ethnic communities (BME) remain under-represented in this area of participation. In this article, we will take the readers across the globe to explore the difficulties and opportunities of engaging such an under-represented group, the Chinese community. The journey will begin in Britain where barriers to engagement of service users and carers from the Chinese community will be discussed. We will then travel to Hong Kong, a cosmopolitan city, where successful engagement in work with Chinese service users and carers will be explored. Throughout the journey, we will highlight the importance of the consideration of cultural factors, particularly Confucian beliefs such as social harmony and collectivism, when working with Chinese people. We will also fully explore the issue of 'trust' as a culturally laden concept in Chinese societies and its significance for successful engagement in work with Chinese service users and carers in different parts of the world.
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Over the past several decades of research, consistent differences in academic achievement among students of various racial groups and of different nations have been well-documented. More recent models in accounting for cross-national differences in academic achievement centered on the importance of cultural values (Chen & Uttal, 1988; Stevenson & Lee, 1990). Chen, Stevenson, Hayward, and Burgess (1995) advocated that cultural values and beliefs would be important antecedents affecting students' motivation and learning behaviour, subsequently lead to the academic achievement.
Hau and Salili (1996) asserted that: "Cultural values of collectivism and emphasis on hard work, effort and perseverance have important implications on Chinese achievement orientations. There is some converging empirical evidence from a number of researches suggesting that Chinese are learning goal oriented and attribute their performance more to their effort than to their ability" (p. 129). Based on these speculations, it appears that cultural values such as collectivism and individualism may have influence on the motivational orientations adopted by the students. Recent researches on achievement goals had identified two goals: learning goal and performance goal. There are quite a number of researches that linked achievement goals and the learning strategies/cognitive engagement endorsed/spent by the students. Nolen's (1988) study implicated that task orientation (learning goal oriented) was positively correlated with use of strategies requiring deep processing of information. Greene and Miller's (1996) study had its significance in identifying that performance goals are positively correlated with shallow cognitive engagement. Kong and Hau's (1995) study implicated learning goal orientation is more adaptive in Chinese students. Therefore, with respect to the above findings, converging and significant conclusion can be drawn that achievement goal orientations have direct influences on the learning

In recent years, studies have proposed the use of intercultural communication to promote understanding among students across geographic distances and foster students' global awareness and international experience. This study compared Hong Kong students' WebCT discussion postings with those of U.S. students to investigate differences in their online communication patterns. Results showed that while Asian students were more interactive by inviting other students' opinions, American students were less responsive and more interested in stating their own views. In addition, American students tended to be direct and straightforward in expressing their positions whereas Asian participants used ambiguous language and conveyed their thoughts implicitly.
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