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Keyword: Marketing Strategy

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[NN] Overseas Students in Hong Kong (1)
[QE] Post-Secondary Education (1)

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Cheung, Alan C. K. (1)
Yin, Cheong Cheng (1)
Yuen, Celeste Y. M. (1)
Yuen, Timothy W. W. (1)

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Post-Secondary Education (1)

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English (1)

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Journal Articles (1)

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The International Journal of Educational Management (1)

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Hong Kong (1)

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1997.7 onwards (1)

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Journal Articles
1. Promoting Hong Kong's higher education to Asian markets: Market segmentations and strategies

By: Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Yin, Cheong Cheng

Document Type: Journal Articles

Source: The International Journal of Educational Management, 24(5), 427-447, 2010

Year published: 2010

Publisher: Emerald Group Publishing Ltd
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