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Person: Martinez, Carlos Ruy

Education Categories

[FD] Application of Communicative Media, IT in Learning & Teaching (1)
[GE] Social Sciences, Business & Law (1)

Authors

Brazell, Jeff D. (1)
Fish, Kelly E. (1)
Martinez, Carlos Ruy (1)
Santillan, Roberto J. (1)

Publication Year

Level

Post-Secondary Education (1)

Language

English (1)

Document Type

Journal Articles (1)

Source

Marketing Education Review (1)

Region

Hong Kong (1)

Period

1997.7 onwards (1)

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Journal Articles
1. International marketing Internet in the classroom (IMIC): A global approach to the group case method

By: Fish, Kelly E.; Martinez, Carlos Ruy; Santillan, Roberto J.; Brazell, Jeff D.

Document Type: Journal Articles

Source: Marketing Education Review, 8(2), 75-82, 1998

Year published: 1998

Publisher: CTC Press
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