Looking east--looking west: Exploring the views of Hong Kong university students about traditional Chinese cultural values in terms of the delivery of foreign programs

Looking east--looking west: Exploring the views of Hong Kong university students about traditional Chinese cultural values in terms of the delivery of foreign programs

• Willis, Mike Monash University, Victoria, Australia

Journal of Marketing for Higher Education, 13, 159-177, 2003

Routledge

2003

• Q Philosophy of Education, Educational System & School At Different Levels
  • QE Post-Secondary Education
• D Curriculum
  • DF Post-Secondary Education Programmes

Asian Culture Foreign Countries Cultural Influences Social Values Cross Cultural Studies Literature Reviews Acculturation Cultural Maintenance Questionnaires Interviews Business Education Undergraduate Students Culturally Relevant Education International Schools Hong Kong

• Hong Kong

• 1997.7 onwards

• Post-Secondary Education

This paper explores whether any of the traditional aspects of Chinese culture discussed in the marketing and cross-cultural literature still apply to today's generation of Chinese students in the seemingly westernized location of Hong Kong. It finds that most of the traditional cultural beliefs are still endorsed although Hong Kong students also felt that they were quite independent, individual and creative-within the framework of respecting traditional values. The paper then discusses (on the basis of presenting the same set of students with the findings of this part of the research) how foreign universities might adapt their courses and programs to meet the cultural needs of Hong Kong students. It was found that universities need to adopt a delicate balance between respecting traditional Chinese values and concepts, and encompassing more westernized beliefs and attitudes which enable the students to learn in an environment which enables them to express their creativity and individualism, within a fundamentally quite conservative cultural environment. The value of the research is that it will help foreign universities position their programs and courses for this quite complex and subtle market.
[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1300/J050v13n01_09]

• English

Journal Articles

• 08841241

• 10.1300/J050v13n01_09

https://bibliography.lib.eduhk.hk/bibs/81594f2b

2010-11-28