This paper aims at discussing the effectiveness of the College_Asia project, which involved EFL students from Indonesia, Japan, Thailand and Hong Kong. Participants were asked to upload their photos on Flickr.com with the purpose of drawing attention and arousing curiosity. They then made acquaintance with students from the partner universities, commenting on each other's photos and postings. This practice generated topics for class discussions and provided a platform for students to use English in authentic situations. The paper concludes that the project has a lot of potential in improving learner motivation and possibilities of international collaboration in English language classrooms.