Over 300 Foreign (non Hong Kong) universities deliver undergraduate degree programs in Hong Kong either on campus in that city or via distance education (or both). Although this topic has been studied from a variety of perspectives, the issue of why Hong Kong students might switch from one locally provided foreign university program to another has not been researched despite evidence of it being common. The current research found that students switched to another university if it offered a wider range of course delivery modes, if they could fast track their degree and if they were failing at the existing university. Increasingly, to be successful in competitive markets such as Hong Kong, foreign universities need to deliver their programs in a wide variety of modes, provide high levels of administrative and academic support, and ensure that they assist their students as much as possible. If they do not, students are likely to move to another provider. These findings have complex and far-reaching delivery ramifications for foreign universities wishing to survive in competitive markets such as Hong Kong--and elsewhere--where there is a high degree of competition amongst universities and a stressed economic situation which could force students to adopt quite ruthless consumer behaviour in regards to their university provider.
[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1300/J050v15n01_02]

This article reports the use of a Structural Equation Modelling (SEM) technique as a means of exploring our understanding of the leadership of Heads of Subject Departments within School Based Management (SBM) secondary schools in Hong Kong. Arguments made by Gronn (1999, 2000), Spillane et al. (2001) suggest that studies of leadership need to focus more on a distributed model rather than seeing leadership as residing solely in the titular head of the organisation. Other recent studies (Busher & Harris 1999; Harris 2001) have examined the role of middle managers. This article explores SEM as a means of offering important measurement and insight in this complex area. The structural models generated and presented support a new integrative model of the leadership activities and behaviours of the HODs within SBM secondary schools in Hong Kong. Some initial findings (Au 2003) are reported based on a return rate of 83% from a dataset of 2739 teachers, HODs, school principals and vice- principals taken from a sample of 110 government and non-government SBM secondary schools in Hong Kong.
[Copyright of School Leadership & Management is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/1363243032000150999]