期刊論文
Exploring international brand alliances between local and foreign higher education institutions: An empirical study of sub-degree students
EdLink- Exploring international brand alliances between local and foreign higher education institutions: An empirical study of sub-degree students
-
- Chan, Oy Lar Kiki College of Professional and Continuing Education, The Hong Kong Polytechnic University
- Lau, Yui Yip College of Professional and Continuing Education, The Hong Kong Polytechnic University
- Chan, Victor C. W. College of Professional and Continuing Education, The Hong Kong Polytechnic University
- International Journal of Educational Management, 37(1), 186-206, 2023
- Emerald
- 2023
-
- Hong Kong
-
- 1997.7 onwards
-
- 專上教育
- Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered to a sample of sub-degree business management students recruited from a self-financing higher education institution in Hong Kong. Findings: The results indicate that students' prior attitudes towards the brands of foreign and local institutions and their perceptions of brand fit positively affect their study intention, providing evidence that post-attitudes towards individual brands fully mediate the relationship between attitudes towards international brand alliances and study intention towards individual institutions. Originality/value: International brand alliances between higher education institutions are becoming increasingly important. In Hong Kong, despite the emerging trend of collaboration between foreign and local universities, an evaluation of the effect of international brand alliances on study intention has been seriously overlooked. Copyright © 2023 Emerald.
-
- 英文
- 期刊論文
-
- 0951354X
- https://bibliography.lib.eduhk.hk/tc/bibs/189d4d0e
- 2024-04-09
最近的期刊論文
Mathematical ability at a very young age: The contributions of relationship quality with parents and teachers via children's language and literacy abilities期刊論文
Making sense of interdisciplinary general education curriculum design: Case study of common core curriculum at the University of Hong Kong期刊論文
Making the importance of libraries and librarians visible: An international online library skills initiative in response to COVID期刊論文
International perspectives on teacher induction: A systematic review期刊論文
Investigating career-related teacher support for Chinese secondary school students in Hong Kong期刊論文
International education 'here' and 'there': Geographies, materialities and differentiated mobilities within UK degrees期刊論文
Instructional practices and students' reading performance: A comparative study of 10 top performing regions in PISA 2018期刊論文
Intercultural education and sports: Teaching kabaddi in a multicultural setting in Hong Kong期刊論文