期刊論文
A futile search for values and pedagogy? A discursive analysis of the marketing messages of branch-campuses in higher education hubs
- A futile search for values and pedagogy? A discursive analysis of the marketing messages of branch-campuses in higher education hubs
- Compare: A Journal of Comparative Education, 44(2), 274-296, 2014
- Routledge
- 2014
- Education and Education Policy - Colleges and Universities Politics - Politics and Policy-Making Education and Education Policy - Education Personnel and Population Education and Education Policy - Education Business and Service Sector - Markets, Marketing, and Merchandising Economic Conditions and Policy - Economic Policy, Planning, and Development Marketing Education Economic Development Leadership Singapore Students Colleges and Universities
-
- Dubai
- Hong Kong
- Singapore
-
- 1997.7 onwards
-
- 專上教育
- Higher education has become a key strategy for the economic development of certain city-states that are positioning themselves as higher education hubs, recruiting both students and foreign providers. This article presents the findings of a research study that examined the online messages of foreign branch-campuses in education hubs (Dubai, Hong Kong, Singapore). The project adapts and expands on Fairclough's notion of critical discourse analysis to include virtual discursive space in order to understand how foreign providers address context, and what values are central to their programming, as they construct their virtual presence in new locations. The findings identify that the dominant themes on institutional websites reflect key issues facing higher education, including quality, leadership, international connections and technological advancement. The paper concludes with a conceptual framework that assists institutions in moving beyond these themes to re-consider context in their overseas operations.. [Copyright of Compare: A Journal of Comparative Education is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1080/03057925.2012.728373]
-
- 英文
- 期刊論文
-
- 03057925
- https://bibliography.lib.eduhk.hk/tc/bibs/185947e4
- 2014-06-30
最近的期刊論文
Mathematical ability at a very young age: The contributions of relationship quality with parents and teachers via children's language and literacy abilities期刊論文
Making sense of interdisciplinary general education curriculum design: Case study of common core curriculum at the University of Hong Kong期刊論文
Making the importance of libraries and librarians visible: An international online library skills initiative in response to COVID期刊論文
International perspectives on teacher induction: A systematic review期刊論文
Investigating career-related teacher support for Chinese secondary school students in Hong Kong期刊論文
International education 'here' and 'there': Geographies, materialities and differentiated mobilities within UK degrees期刊論文
Instructional practices and students' reading performance: A comparative study of 10 top performing regions in PISA 2018期刊論文
Intercultural education and sports: Teaching kabaddi in a multicultural setting in Hong Kong期刊論文