Purpose: This study aims to offer authors’ humble yet unique experiences about developing an undergraduate sociology programme in an increasingly divided city.Design/methodology/approach: In this study, the authors reflect upon the development of a new sociology programme in Hong Kong in which a wide spectrum of expectations from different stakeholders, together with their own sense of mission towards sociology education, have set a very challenging stage.Findings: Developing an undergraduate sociology programme has never been easy, and there is no self-complacence as far as developing a programme that is of both academic and social values.Originality/value: This paper offers a first-hand account of how sociology educators have developed a new sociology programme in a unique social context. Copyright © 2023 Emerald Publishing Limited.

This study adopted a case-study approach to examine how associate degree sociology graduates evaluate their learning in a Hong Kong community college. Through focus group interviews, the learning experiences of sociology graduates were examined, specifically paying attention to their identification of enhancements in learning. The results of this examination indicate that the delivery of sociology education requires a strong emphasis on the integration of acquisition of sociology knowledge with social practice. It is important to consider how the curriculum engages the worldview of students beyond the personal and allows them to directly experience the social in a way that reflects what is going on around them. This study contributes to the discussion on the quality of associate degree education in Hong Kong and highlights the centrality of examining the issue from the point of view of students, particularly in the context of outcome-based education. Copyright © 2021 SAGE Publications.