Purpose: This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years. Design/methodology/approach: Students who had recently taken undergraduate program admission indicated how useful communication channels were in providing the information about university studying. Seven communication channels were examined: open/information day, admission talk, campus visit, education fair, admission website, social media and summer activities. The students were asked to complete an online survey at the beginning of an academic year. In the survey, they were asked to indicate the usefulness of each of the communication channels using a five-point Likert scale with the descriptors: 1 = not useful, 2 = slightly useful, 3 = somewhat useful, 4 = useful, 5 = very useful. If students did not have any usage experience with a communication channel, they were asked to choose "no experience." There were 1798, 1735 and 1961 students at a university in Hong Kong participating in the study in academic years 2019/20, 2020/21 and 2021/22, respectively. Findings: The pandemic has transformed the landscape of the university's ways of marketing channels to communicate with prospective students. The top useful channel of information for students during the pandemic was admission website, followed by social media and then open/information day. Before the pandemic, open/information day was the most useful channel of information for students and then admission website; the least useful one was social media channel. Significant differences were revealed in the usefulness rating on open/information day and social media channel among the three academic years. Originality/value: The findings facilitate educational managers to determine the appropriate marketing and recruitment strategies for connecting with prospective students under dynamic context in the era of

The COVID-19 pandemic has posed challenges to education systems around the world, resulting in a ‘new normal’ for school music education in which teaching and learning can no longer rely only on conventional classroom practices. Concerns have also been raised over music teachers’ digital competencies, given the perceived importance of the use of technology within the new educational landscape. This article presents the results of a study that examined the challenges and experiences associated with the digital competencies of music teachers during the pandemic period. Semi-structured interviews were conducted with full-time music teachers (N = 18), all of whom taught music as a subject at mainstream primary or secondary schools in Hong Kong. The findings revealed challenges and upskilling of music teachers during the lockdown period, including the technological constraints imposed by the school and the online environment, how they made use of technology to teach music online, and the different ways they developed their digital competencies. Alongside with the catalyst effect of the pandemic that stimulated their upskilling, curriculum changes in teacher training programmes are necessary to better prepare music teachers for the digital transformation of music education and future challenges under the post-pandemic ‘new normal’ situation. Copyright © 2023 The Author(s).