Vouchers and school choice discourses have been translated, reassembled, and made intelligible in different localities, such as Taiwan and Hong Kong, as tactics in education reforms to ensure equality and quality. This paper presents the findings of a comparative research study that aims to investigate the effects of preschool vouchers in Taiwan and Hong Kong. I argue that laced within global and local circulations of educational choice and voucher discourses are notions of marketization and privatization. In that, I seek to understand how preschool voucher systems in Taiwan and Hong Kong work to create a normative socio-cultural administration to (re)-shape, regulate, and construct reasonable/desirable modes of thinking and acting.