The study reported herein aimed to determine the importance and value of internships in the hospitality industry to students so that academic institutions, receiving organizations, and the students themselves can better prepare for placements in the future. Content analysis was applied to the placement reports submitted by 279 students at the School of Hotel and Tourism Management in the author's home institution. Based on a simple counting of placement attributes mentioned by the students, the analysis yielded nine themes. How the findings can be used to enhance student satisfaction with internships and how the enhanced internship experiences can help solve career problems are discussed.[Copyright of Journal of Teaching in Travel & Tourism is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1080/15313221003792027]
