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Person: 曹順祥

Education Categories

[D] Curriculum (1)
[F] Learning & Teaching (1)
[G] Curriculum, Teaching & Learning: Specific Disciplines (1)
[MA] Professional Education for Teachers (1)
[PG] Mass Media & Education, Mass Media & Children & Youth (1)
[RE] School Management, School-Parents Relationship (1)

Authors

曹順祥 (1)
梁慧敏 (1)

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Level

Secondary Education (1)
Unknown or Unspecified (1)

Language

Chinese (2)

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Conference Proceedings (1)
Conference Papers (1)

Region

Hong Kong (2)
China (1)

Period

1997.7 onwards (2)

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Conference Papers
1. 香港電視廣告的修辭特色及其教學策略

By: 曹順祥; 梁慧敏

Document Type: Conference Papers

Conference: 世界漢語修辭學會第一屆年會暨修辭學國際學術研討會：發展中的世界漢語修辭學 (2008: 曲阜師範大學，中國)
修辭離不開我們的生活，現在香港語文科裡的修辭教學只用課文和文學為例而忽略了日常習見的例子，這難免給人枯燥死板的感覺。本文擬就香港電視廣告進行探討，以現代修辭學理論內的「積極修辭」為出發點，闡述電視廣告裡較常使用的五種修辭手法，並指出由於地緣環境與時代背景的關係，香港電視廣告呈現粵方言與英語大量使用的現象。最後本文認為在高中學習階段中，「探究式學習」最適宜作為電視廣告修辭創作教學之用，並提出相關的具體教學建議供教師參考使用。
Conference Proceedings
2. 邁向卓越教育研討會論文集

Document Type: Conference Proceedings

Year published: 2005

City published: 香港

Publisher: 惠僑英文中學

Conference: 邁向卓越教育研討會 (2005: 廣東省惠州市惠陽區, 中國)
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