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Keyword: Gender Roles

Education Categories

[AC] Socialization, Self-concept, Self-esteem, Identity, Affective, Emotional, Psycho-social & Moral Development (2)
[BB] Interests, Attitudes & Values (2)
[AH] Adolescence Development (1)
[AJ] Sexual Difference, Bisexual Educational Difference, Sexism in Education (1)
[BA] Personality (1)

Authors

Chan, Kara (2)
Ng, Yu Leung (2)

Publication Year

Level

Secondary Education (2)

Language

English (2)

Document Type

Journal Articles (2)

Source

Journal of Consumer Marketing (2)

Region

Hong Kong (2)
China (1)

Period

1997.7 onwards (2)

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Journal Articles
1. How Chinese adolescent girls perceive gender roles: A psychographic study

By: Chan, Kara; Ng, Yu Leung

Document Type: Journal Articles

Source: Journal of Consumer Marketing, 30(1), 50-61, 2013

Year published: 2013

City published: Santa Barbara, Great Britain

Publisher: Emerald Group Publishing Ltd.
- EdLink
Journal Articles
2. Segmentation of Chinese adolescent girls using gender roles and ideal female images

By: Chan, Kara; Ng, Yu Leung

Document Type: Journal Articles

Source: Journal of Consumer Marketing, 29(7), 521-531, 2012

Year published: 2012

Publisher: Emerald Group Publishing Ltd
- EdLink

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