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Keyword: Brands

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[AC] Socialization, Self-concept, Self-esteem, Identity, Affective, Emotional, Psycho-social & Moral Development (1)
[AH] Adolescence Development (1)
[BA] Personality (1)
[BB] Interests, Attitudes & Values (1)

Authors

Chan, Kara (1)
Ng, Yu Leung (1)

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Secondary Education (1)

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English (1)

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Journal Articles (1)

Source

Journal of Consumer Marketing (1)

Region

China (1)
Hong Kong (1)

Period

1997.7 onwards (1)

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Journal Articles
1. How Chinese adolescent girls perceive gender roles: A psychographic study

By: Chan, Kara; Ng, Yu Leung

Document Type: Journal Articles

Source: Journal of Consumer Marketing, 30(1), 50-61, 2013

Year published: 2013

City published: Santa Barbara, Great Britain

Publisher: Emerald Group Publishing Ltd.
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