This article reports on the results of a qualitative interpretive pilot study investigating the role of comic strips on tertiary ESP learners’ motivation and discipline-specific language learning. The participants were 10 third-year students enrolled in two discipline-specific English courses at a university in Hong Kong. The results show that integrating multimodality through comic strips helped to transform the traditional delivery of instruction and also motivated and facilitated learners’ understanding of discipline-specific concepts and vocabulary. Participants also indicated that technology contributed to more student agency and fostered language creativity as they expended more effort in their learning. The findings suggest the need for ESP teachers to explore technology and integrate creativity and multimodality in the delivery of discipline-specific course content. Copyright © 2021 Asian ESP Journal.