Many teacher educator researchers often stand outside of schools to teach others about what is going on inside of them. In 1994 a team of researchers sought a different approach when they embarked upon a journey to enhance the professional development of primary teachers within the teachers' own school settings. The goal of this journey was to facilitate the development of literature-based reading programmes in selected Hong Kong primary schools. This colloquium will describe the process of facilitating and charting the development of the teachers as well as monitoring the growth of their students in reading over a three year period. The conditions and factors that influence teacher development will report briefly on the work in their respective schools and the approaches used to facilitate teacher development. Researchers will offer insights into their personal successes and failures and indicate directions for continuing teachers' professional development after the project. The limitations and strengths of adopting a long term approach to enhancing and studying teacher development from a curriculum initiative and research perspective, will be examined and recommendations offered for the way forward into the new century.