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Keyword: Segmentation

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[AC] Socialization, Self-concept, Self-esteem, Identity, Affective, Emotional, Psycho-social & Moral Development (1)
[AJ] Sexual Difference, Bisexual Educational Difference, Sexism in Education (1)
[BB] Interests, Attitudes & Values (1)

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Chan, Kara (1)
Ng, Yu Leung (1)

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Secondary Education (1)

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English (1)

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Journal Articles (1)

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Journal of Consumer Marketing (1)

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Hong Kong (1)

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1997.7 onwards (1)

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Journal Articles
1. Segmentation of Chinese adolescent girls using gender roles and ideal female images

By: Chan, Kara; Ng, Yu Leung

Document Type: Journal Articles

Source: Journal of Consumer Marketing, 29(7), 521-531, 2012

Year published: 2012

Publisher: Emerald Group Publishing Ltd
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