In the face of heavy demand for private supplementary tutoring in basic education, the state seems to have adopted a consumerism model in the decentralised governance of mass tutoring, allowing students and parents to select for themselves course information, payment amounts and methods, tutoring dates and times, and physical conditions when buying services from registered cram schools in Hong Kong. In the study reported here, a 3-level cultural analysis of cram schools was conducted from 1998 to 2008 to examine the patterns of mass tuition trends in Hong Kong. The analysis investigated the impacts of such trends, or culture, upon youth values, and implications are drawn for policy making, educational reform, societal movements, and academic recommendations for further research.[Copyright © 2009 HKFYG.]
