With more non-local (Mainland China and overseas) students admitted into the universities of Hong Kong, the student population on campus is becoming much more diversified. This study was a phenomenological inquiry into the social engagement experiences of local and non-local Chinese students in their first year at a university in Hong Kong. Qualitative data was obtained from 10 focus groups. The findings suggested that the majority of the students in the study were active in social engagement and most achieved a sense of belonging to the university or its sub-communities. The culture in student communities played an important role in students' social engagement. It pushed students to become intensively involved in out-of- class activities and challenged them to reflect on the direction in which they would carry this historical legacy forward in the diversifying campus.
[Copyright of Higher Education Research & Development is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1080/07294360.2010.549462 ]

This research identifies a range of issues and factors which impact on the formation of initial expectations developed by local university students wishing to study for a foreign degree program in Hong Kong. Key factors were foreign university Internet sites, exhibitions, agents and associations, brochures and friends. This is one of the first times this kind of research has been undertaken relating to the delivery of foreign programs within the home country, as previous research has tended to focus on study abroad, where the student travels to the foreign country to undertake a degree program. The research also considers how expectations change over time, as students undertake their study for a foreign degree program in Hong Kong, and develops the concept of continuous formation of expectations whereby students mould change, rebuild and continually revisit their expectations of the university program as they undertake a wide range of subjects. This part of the research is quite new and indicates the volatile and changeable nature of the educational service encounter. Both parts of the research are of value not just in regard to the location of the data collection but potentially further afield as an indicator of formative factors regarding expectations and in regard to the concept of continuous formation of expectations.
[Copyright of Journal of Marketing for Higher Education is the property of Routledge. Full article may be available at the publisher's website:
http://dx.doi.org/10.1300/J050v14n01_01]