The tremendous influence of today's mass media can hardly be matched by the sum of its works from the past. There are more sources of media, more types of information and entertainment, more interactive modes for consuming these messages of the mass media in a more interconnected global village available than ever before. Since many pupils spend much of their time on the media, the call for media education is urgent. This article first describes the aims and objectives of media education, then portrays the power of the media and how the education sectors have responded. Finally, it argues for the need to implement media education into the secondary curriculum in response to proposed curriculum reform in Hong Kong. [Copyright of Curriculum Journal is the property of Routledge. Full article may be available at the publisher's website: http://dx.doi.org/10.1080/09585170110050846]
